Prime Video, Netflix, and Disney+ Hotstar Lead India’s 2024 Streaming Revolution: Top Shows and Unstoppable Trends Revealed!

The streaming industry in India has seen remarkable growth in 2024, with platforms like Prime Video, Netflix, and Disney+ Hotstar leading the way. Ormax Media’s research, “Streaming Originals in India – The 2024 Story,” claims that these platforms not only dominated viewership figures but also demonstrated the increasing importance of worldwide franchises and localised content. This is a thorough examination of how various platforms are influencing streaming in India.
Prime Video: The Undisputed Leader in Hindi Content
With its flagship series Mirzapur S3 at the top of the viewing ratings, Prime Video has become the undisputed leader in the Hindi streaming market. In 2024, Mirzapur S3 became the most-watched Hindi OTT original with an amazing 30.8 million viewers. It is one of the most talked-about series of the year due to its extraordinary performance and peak marketing buzz of 60%.
Panchayat S3, which also attracted a strong 28.2 million views, was another noteworthy Prime Video product. Prime Video’s hegemony in the Hindi originals market was solidified by these two series. The platform’s impact went beyond web series; its Hindi movies did well as well, ranking well in terms of viewing.
Netflix: A Global and Local Phenomenon
In India and throughout the world, Netflix remained an enormous force. In India, Squid Game S2 surpassed even Money Heist as the most-watched foreign original. The Korean thriller enthralled Indian fans with 19.6 million views, enhancing Netflix’s appeal on a worldwide scale. Its status as a cultural phenomenon was established when its marketing buzz ranked second only to Money Heist S5.
With 11 entries in the Top 15, Netflix dominated the Hindi film category. With 15.1 million viewers, Do Patti was the most popular of them, closely followed by Sector 36 and Sikandar Ka Muqaddar. These films demonstrated the effectiveness of Netflix’s varied content approach in addition to drawing sizable audiences.
Disney+ Hotstar: Regional Content Reigns Supreme
Disney+ Hotstar established itself by dominating the regional content landscape, especially in Tamil and Telugu, while Prime Video and Netflix controlled the Hindi market. With 5 million viewers, Save the Tigers S2 was the most popular Telugu original, but B&B: Bujji and Bhairava also attracted a lot of interest. With programs like Chutney Sambar and Inspector Rishi, which had a significant influence on local viewers, Disney+ Hotstar established its supremacy in the Tamil market.
With local language shows drawing sizable audience, the appeal of regional programming further demonstrates the diversity of OTT consumption in India. As additional regional programs smash viewing records in the upcoming years, this tendency is predicted to continue.
The Role of Marketing Buzz and Audience Likeability
The success of streaming programs is greatly influenced by marketing buzz in addition to audience figures. In terms of audience likeability, Panchayat S3 was the most popular Hindi series of 2024, while Mirzapur S3 and Squid Game S2 led the buzz metrics. Panchayat S3 demonstrated with an Ormax Power Rating (OPR) of 77 that compelling narratives captivate spectators more than theatrics.
Chutney Sambar (Tamil) and #90’s – A Middle-Class Biopic (Telugu) both received OPR ratings above 75 in the regional arena, highlighting the rising significance of material that engages audiences more deeply.
The Future of India’s Streaming Landscape
The constantly changing streaming ecology in India is well depicted in the 2024 study. The rivalry is still intense, with Disney+ Hotstar, Netflix, and Prime Video at the forefront. What distinguishes this year, though, is the prevalence of Hindi web series and films as well as the growing impact of regional programming. The streaming market in India is expected to develop even more in the upcoming years as long as OTT platforms keep making investments in unique, varied content.
In summary, India’s streaming trends for 2024 show a vibrant industry where local and international content blend to satisfy consumers’ wide range of preferences. We can anticipate that these platforms will keep pushing the envelope and providing more captivating stories that appeal to viewers nationwide as the need for new, interesting material increases.